I must tell you all about Tweet power! Its very mention is so potent to get lethargic service departments of even big MNCs to move at triple quick speed!
Recently I took on the refrigerator company Godrej; I had got an AMC done way back in 2008 for which I was just given a receipt and the copy of the application I had filled out. I was told the AMC document would come to me directly from the company. The ‘friendly’ service dealer offered to follow up and see it came soon. A month after the stipulated date no document had come. So I called the dealer and he said I should talk to the head office to find out.
The person in-charge washed her hands off saying they had not received any communication. Making calls back and forth brought no result. Then I gave up, reasoning that I at least had the receipt for the amount paid and the service dealer would give service if required.
A year and half later, we had to move from that city and so began the battle again. I tried everything and finally used the brahmastra. I told the regional service manager that if they didn’t do something pronto, I would tweet the matter and rubbish the company. And viola! In half an hour an executive lands at my house with a fresh application offering an extra six months warranty! (Wonder what I would have done had he dared me!)
“I am in the middle of packing and I can’t wait for your document to come,” I snarled.
“We will post it anywhere you want,” he offered.
With ill grace I filled the form not expecting any response thereafter. But I had underestimated Tweet power! Within a week I got an SMS giving me the service contract number followed by a call saying that they were couriering the document in a couple of days! So folks, to make a long story short, I got first the scanned document by email and then the physical document the next day!
The threat worked for Tatasky too, which did not respond for 4 days after giving a request to reinstall the dish after we shifted. I told them very sweetly that I was calling another service provider if the work was not done in two hours and that it would be flashed on all social media forums! 😀 The guys knocked on the door in 30 minutes flat!
For someone who is not on Twitter and who has only a vague idea of the working of the medium, I have extracted full mileage out of it, haven’t I? Boy, am I excited!
But wait, what is this ‘study’ I read about which says that 68% youth wants Twitter to close its doors to the oldies? I can understand if the reason is that they don’t want their elders to know what they are up to! But just barring them from it because they can’t talk funky? That’s bad, bad. Also I would like to know how many youth were contacted for the ‘survey’, please. For all you know, the reporter might have interviewed the teens in his building and extrapolated the findings!