Author Archives: Zephyr

Why I don’t trust lab studies and ‘research findings’ 

When Maggi noodles had come back into the market in 2018 after the lifting of the SC ban, there was a spate of articles and several ‘research papers’, some by premier social sciences institutions trying to prove that it was not only highly nutritious, but also erased the caste divide!

Stop stamping mental emojis on people and things at first sight!

It is possible to keep our minds neutral about things/people and accept them as they are if only our ego weren’t to butt in with its own biases.

If happiness comes from within, how can you ‘find’ it outside?

Happiness, like joy, also can be ephemeral unless it comes from within.

International Women’s Day — Empowering or entertaining?

Our great-grandmothers and grandmothers could control the entire family, hold the purse-strings and keep the menfolk in their places without demanding an international ‘Day’ to celebrate their womanhood and empowerment, without stepping out of the house or getting a modern education.

How ego-activism is helping sell a unique 21st century product 

Ego-Activism is a lucrative service industry with unlimited funding and celebrity endorsements.

How can detachment lead to a happy life? 

If we channel our feelings into playing each role in lives to the best of our abilities with love and compassion, it creates an abundance of selfless love and joy.

Beauty contests are nothing but big biz, big bucks and big agendas

Post the economic liberalisation of 1991, India had suddenly become the biggest market for FMCG and beauty products. And what better way to consolidate the market than to give, not one, but two beauty crowns to Indian girls in the same year? How else could one explain the fact that there was not a single winner after 1966 — when Reita Faria had won the Miss World title — till the ‘double bonanza’ of 1994?

Of course, prayers help reduce the effects of karma! 

Prayers never go unanswered. Only, they are not always answered instantly or in the way we want them to be.

With stars in their eyes and dreams in their hearts….

Most youngsters from the underprivileged sections of urban India dream of a career in the glamour world, as they fanatically follow the lives of their favourite stars.

Karma — logical explanation for an unequal world 

Karma is an inexorable system of justice whose wheels grind surely, even if slowly at times.

WHY IS ‘I, ME, MYSELF’ NOT A GOOD THING?

For all its gigantic proportions, ego is a rather fragile emotion, which needs a whole host of baser emotions to bolster and protect it

Why do our brains not run out of memory?

How does the brain ensure that there is sufficient space to store only the more important memories?

How important are memories to humans?

Memories are the basis of our history, culture, heritage — the very civilisation.