Post the economic liberalisation of 1991, India had suddenly become the biggest market for FMCG and beauty products. And what better way to consolidate the market than to give, not one, but two beauty crowns to Indian girls in the same year? How else could one explain the fact that there was not a single winner after 1966 — when Reita Faria had won the Miss World title — till the ‘double bonanza’ of 1994?